LunchPress #16: how to stop struggling with writing content for your website.


Did you know writing content is the #1 thing that slows down web building projects?

02:30 – the two groups we need to satisfy: humans and the web itself. Who should you write for first?

03:20 – is the homepage the best place to start writing content for?

05:00 – tips for writing for humans

08:44 – and a simple process to lick that writers block (hat tip to Allison Woad)!

11:00 – Hemingway App ( for editing your content and this fab collection of copywriting tips (…/copywriting-…)

13:00 – Easy tips to meet the technical needs of the web: Title vs H1, opening paragraphs and descriptions.

17:00 – Handy study on headlines by Buzzsumo (…/most-shared-head…/)

18:20 – How to write for pages vs posts

20:00 – WordPress Halifax Meetup hold the Small Business Panel ( and I’m running Photoshop workshops (!


LunchPress is a weekly Facebook Live broadcast all about WordPress. Each week, I cover a different topic and answer questions live in the comments, or those left after the session. Be sure to tune in each week, and like/follow my Facebook page for updates.

About Alison

Alison is the one woman show behind Eraserheader Design. She has a passion for web design and the creative community. She writes about WordPress, taping into the magic of an online presence, and staying sane as a creative. She is owned by two small but mighty parrots.

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