Hello! I’m Alison Knott. When it comes to design and the web, I am a linchpin.

What is a linchpin?

It is defined as ‘a fastener used to prevent a wheel or other part from sliding off the axle upon which it is riding‘. In short, it holds a mechanism together – many parts rely on one linchpin to function successfully. For startups and small business owners, I am that army of one.


My Background

I am a Canadian designer. I began my career in print design but found myself taking on marketing tasks as well. The beauty of working for small teams is the variety of roles you end up in, and skills your acquire. Then the web caught my attention: I was struck by how it brings people, opportunities and ideas together. As a freelancer, I now focus on helping small business owners obtain their goals online.


My Approach

I ask a lot of questions, which is critical to my methodology. Without understanding your unique needs, no amount of flashy design or tired templates will bring you results. I don’t create websites or brands that are ‘pretty’; I build solutions that bring in more sales, more traffic, more ROI that’s tailored to you. The fact they look great is a natural result. Yes, aesthetics matter, but not as much as how people use your website or how your brand resonates with them.



I’m ready to leverage my skillsets and expertise with 100% satisfaction. I want your business to succeed, and I love getting to know your company’s culture, quirks and dreams. Best part? I’m available for both contract work and consultation, both remotely or on site here in Halifax, Nova Scotia.


East Coast Creative Collective
Since 2012, I’ve lead a meetup and online resource hub for designers, illustrators and animators.

WordPress Halifax Meetup
Co-creator and organizer of a monthly meetup for WordPress users and producers.

WordCamp Halifax 2017
Lead organizer of Halifax’s only WordPress conference.


Volta (Network Member)
Creatively Speaking Toastmasters


NSCC Institue of Technology
NSCAD Extended Studies