What is a linchpin?
It is defined as ‘a fastener used to prevent a wheel or other part from sliding off the axle upon which it is riding‘. In short, it holds a mechanism together – many parts rely on one linchpin to function successfully. For startups and small business owners, I am that army of one.
Bird Lover, Code Cuddler, Stage Slayer
I began my career in print design, but, ever curious and unstoppable, I found myself taking on marketing tasks for clients as well. The beauty of working for small teams is the variety of roles and skills you acquire. I, too, felt the pull of web design and development: I was struck by how it brings people, opportunities and ideas together.
When I’m not elbows deep in the ‘biz, you can find me hanging out with artist-types at the East Coast Creative Collective. Or, at home with my two annoying-but-too-cute-not-to-love-em parrots, PeeWee and Birdie.
I ask a lot of questions, which is critical to my methodology. If I don’t deeply understand what you’re trying to do, no amount of flashy design or trendy templates will bring you results. I don’t create websites or brands that are ‘pretty’; I build solutions that bring in more sales, more traffic, more ROI. The fact they look great is a natural result (phew!). Aesthetics matter to me, but not as much as your business impact.
Darlin’, I was born ready. Let’s get to the heart of your business problems and turn your website or brand into everything you need it to be. I love getting to know your company’s culture, quirks and dreams. Best part? I’m available for short/long-term projects and consultation, both remotely or on site here in Halifax, Nova Scotia.
“Alison’s insights into website design and use have helped us understand which relationships, resources, and skillsets to prioritize as we digitize aspects of our brokerage. We listen closely when she speaks!”
-Angus MacCaull, AA Munro Insurance
“Alison helped build the bridge between my services and my online audience through various marketing tactics. Landing pages, tracking users, email sequences – even the graphics that help sell my products – I love that Alison is available to help me put these pieces together. Due to her combination of technical and marketing skills, my lists have grown and I feel confident in creating new strategies on my own.”
– Janet MacDonald, owner, My Campus GPS
East Coast Creative Collective
Since 2012, I’ve lead a meetup and online resource hub for designers, illustrators and animators.
WordPress Halifax Meetup
Co-creator and organizer of a monthly meetup for WordPress users and producers.
Headshot by Michelle Doucette