Let’s cut to the chase: I want your business to thrive online.
Why? Because I’m a small business owner just like you. We value the same things: time, ROI and the passion that got us to where we are today.
Hi, I’m Alison Knott, the one-woman-show behind Eraserheader Design. I am a coding queen, graphic designer and instructor with over a decade in the field of all things web and design. When it comes to making the most of your business online, it breaks my heart when I see fellow entrepreneurs duped by:
- branding that’s ho-hum, templated and stale
- websites that are nothing more than digital brochures, instead of powerful systems making money and life easier for their owners
- empty promises of how easy “being online” is, when really there’s a lot to learn to succeed
- the overload of information that paralyzes smart self-made people… so nothing gets done
So how do we business owners thrive online?
I believe that starts with an honest conversation about what ‘thriving’ means. It’s not about vanity stats or a good looking website, I’m afraid. You can’t pay bills with Instagram likes or a pretty homepage. True web strategy is about the link between your audience’s needs and your needs as a business owner. We’re talking sales projections, site stats and long-term engagement. Tangible, measurable things that help you track success.
I know that conversation can be hard to have… so where to start? With a web strategist like me. I’m hear to help pull you from the jargon weeds and see the potential your site and brand have to push your business. With our collective strengths, ‘darlin, we go to town.
From website revamps to brand design, I promise to set you free of all the technical and logistical constraints, so you can get back to business.
Recent Posts / View All Posts
How can you tell if your content is converting? How do you know if words you’re using are resonating with the right audience? This post gets an extra dose of expertise as I’ve invited Adriana Tica of iDunn to weigh in on this subject.
Who doesn’t love to learn more about colour in web design? The fine folks over at SatelliteWP asked me to weigh in on the topic as a guest blogger on their site.
Freshen your website for the New Year. It’s easy, and I promise to keep it to only four items, one of which is a two-second item. Remind yourself to visit this post every 364 days 😉
I am so honoured to have made the new logo for Social Media Day Halifax conference. Their tagline “Inspiring Action” really spoke to me, not only as regular conference speaker but also attendee.
Just what the heck is a domain -really-? What advantage does the .ca one have for us Canadians? Should I take care of my domains? I answer some of the most common Q’s I get!
Installing Google Analytics can seem daunting. Or you’re unsure if now is the right time to do it. Let me put it into perspective…
“Chit, Chat, Chop” is an amazing FacebookLive cooking show hosted by the fine folks at Kitchen Door. They’ve had politicians. They’ve had athletes. They’ve had bands. And now they’re gonna have… me?
Your non-profit website is your face to the public. Donors, volunteers, clients, the media, and grant organizations evaluate doing business with you based on what they see. Is it one of your most important yet neglected asset?
Alison helped build the bridge between my services and my online audience through various marketing tactics. Landing pages, tracking users, email sequences - even the graphics that help sell my products - I love that Alison is available to help me put these pieces together.Janet MacDonald My Campus GPS
Alison’s insights into website design and use have helped us understand which relationships, resources, and skillsets to prioritize as we digitize aspects of our brokerage. We listen closely when she speaks.Angus MacCaull, AA Munro Insurance
Alison’s ability to “crawl inside our brains and put onto paper what we were thinking” amazes us. Her intuitiveness is her greatest strength.Kim Hendrickson, President of Premiere Entertainment Group
With my brand I feel confident to sell to a larger market, especially when I went wholesale. Alison takes the time to explain why she makes the choices she does. Simply put, she just gets my business.Megan Archer, Owner of Aflame Creations
In Alison, we found the “trifecta”. Her attention to detail as well as her great personality makes her one of the best contract employees we have ever dealt with!Christina Edwards, Event Director of Halifax International Busker Festival