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Winter scene

Winter 2017 Workplace Shadow

| Community, Design | No Comments

I love being able to share client work with emerging local designers. Say hello to -another- Allison! Find out what she’s all about and what she’s ready to offer clients.

Wrangling WordPress Themes title page

“Wrangling Themes” Presentation

| Speaking, WordPress | No Comments

On October 26th I gave a presentation at the WordPress Halifax Meetup on all things themes. It was a full hour of hyperactive information around what themes are, how to pick the right one and more. Check out the live recording and download the slides.

Screenshot of Pinterest pins for brand colours

Using Pinterest For Creating A Brand: My Guest Post on Work Better, Not Harder

| Design | No Comments

Did you know Pinterest is a fast way to start your new brand? Why? Because it allows you to collect a variety of imagery quickly to help articulate what you have in mind for your ‘yet-designed’ logo and branding. Daley Progress invited me to guest blog on the subject, which resulted in this two-part mini series.

LunchPress #25: Ways To Sell Things On WordPress

| LunchPress, WordPress | No Comments

I cover the costs, features and how easy it is to add these solutions to WordPress. I’m not just going to talk about WooCommerce, but also 4 other options in selling your services, digital or physical products.

Is WordPress right for my business?

Free Lunch & Learn: Is WordPress the Right Platform For Your Business?

| Workshops | No Comments

Join me for a Lunch and Learn where she’ll outline the strengths (and weaknesses) of WordPress. What are the realistic costs? How long does it really take to get up and running? How does it stack up against Wix, Squarespace and Shopify? Ask all the burning questions you have about WordPress – I will be there to educate, not convert.

Things to consider about ecommerce

LunchPress #24: Things To Consider About Ecommerce

| LunchPress, WordPress | One Comment

Before you dive into selling items online, there are – a lot- of questions you need to answer, even before you look at the tech behind it. In this LunchPress, I cover considerations everyone should make, regardless if you’re selling physical, digital, service-based or subscription-based products.

Why I Think iThemes Is Awesome

LunchPress #23: Why iThemes is awesome

| LunchPress | No Comments

I want to gush to you all about the many amazing services of iThemes. From training to plugins, they have remained one of my favourite WordPress companies that allow me to keep sites in tip top shape!

Gender in forms

LunchPress #22 Smarter Ways to Ask About Gender in Forms and Surveys

| LunchPress | No Comments

When is it appropriate to ask for gender? How do we insure we’re properly capturing correct data? How does that affect our users, and how can be be more effective in how we code forms and surveys?

Alison brings a wealth of knowledge in the advertising/marketing arena which is a bonus on top of her keen eye for design.

Erika Lee, Curvigirl Corsets

Alison’s ability to “crawl inside our brains and put onto paper what we were thinking” amazes us. Her intuitiveness is her greatest strength.

Kim Hendrickson, President of Premiere Entertainment Group

With my brand I feel confident to sell to a larger market, especially when I went wholesale. Alison takes the time to explain why she makes the choices she does. Simply put, she just gets my business.

Megan Archer, Owner of Aflame Creations

In Alison, we found the “trifecta”. Her attention to detail as well as her great personality makes her one of the best contract employees we have ever dealt with!

Christina Edwards, Event Director of Halifax International Busker Festival